The Song Sweeping The Nation

Maybe you've heard of Psy, the Korean Pop sensation who has seemingly conquered the American Top 40 scene in the month...over 250 million Youtube hits in that time! He's been on SNL, Ellen, the VMA's - it helps that he is hilarious, as evidenced by his music video and his appearance on Ellen below. Only time will tell if he has any staying power in fickle America though...




It's so ubiquitous, 'Gangnam Style' is being broken down in the Harvard Business Review, for it's wildly successful and replicable international marketing techniques! Among them:

Make your product or brand more ownable.
Be open-minded, but in a controlled way.
Find an uncommonly-common emotional denominator that resonates across cultures.

Good to know!